CRYMAF / Centro para Refugiados y Migrantes Africanos
Branding
Descripción
Diseño de identidad marcaria para ONG que asiste a los inmigrantes y refugiados africanos en argentina. El concepto de marca se basa mostrar una imagen positiva y que no estigmatice la figura del migrante/refugiado. Para el logo y la identidad general, se tomó la metáfora de la mariposa por su fragilidad pero también por su belleza y capacidad de migrar de un continente a otro. En las aplicaciones, la marca usa y juega con la variedad de lenguajes religiones, y etnias que el continente africano tiene, para mostrar la diversidad y la riqueza cultural que ellos tienen, y traen con ellos.
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About
NGO Brand Design for an institution that attends Africans immigrants and refugees in Argentina. The brand concept bases on show an positve image and does not stigmatize the figure of the africans people who come to our contry. The logo and the general identity plays with the metaphor of the butterfly and his fragility but also for his beauty and aptitude to migrate from a continent to other. In the application the brand uses and plays the variaty of lenguages, religions, and people of the African Continent to show the diversity and the rich culture they have, and brigth to us.
* * *
About
NGO Brand Design for an institution that attends Africans immigrants and refugees in Argentina. The brand concept bases on show an positve image and does not stigmatize the figure of the africans people who come to our contry. The logo and the general identity plays with the metaphor of the butterfly and his fragility but also for his beauty and aptitude to migrate from a continent to other. In the application the brand uses and plays the variaty of lenguages, religions, and people of the African Continent to show the diversity and the rich culture they have, and brigth to us.
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seguirme en instagram o enviarme un tweet en Twitter. ¡Gracias por tu apoyo!
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"Make it simple,
but significant"
